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Made to Stick (Chapter 2: Unexpected): Why Some Ideas Survive and Others Die

by Chip Heath, Dan Heath

List Price: $2.99
Price: $2.39

Product Details

Kindle Edition: 304
Publisher: Random House
Publication Date: 2008-02-11
Edition: 1

Editorial Reviews

Product Description
Getting their attention: good. Keeping it: better! Learn how you can use the element of surprise to grab people’s attention. Keep in mind that surprise doesn’t last, and for an idea to endure, you must also generate interest and curiosity. Examples include the successful flight-safety announcement, turning points in Hollywood screenplays, and the Gap Theory of curiosity.

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