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Built to Last: Successful Habits of Visionary Companies

by James C. Collins, Jerry I. Porras

List Price: $35.10

Product Details

Paperback: 368
Publisher: Random House Business Books
Publication Date: 2000-09-07
Edition: 3rd
ISBN: 071266968X

Editorial Reviews

Product Description
Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.

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