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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

by Arkadi Kuhlmann, Bruce Philp

List Price: $27.95
Price: $18.45

Product Details

Hardcover: 272
Publisher: Wiley
Publication Date: 2008-10-27

ISBN: 0470287233

Editorial Reviews

Product Description
The Orange Code recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal financial empowerment has made everyone a winner in this story.

Horror Authors, A-Z ( L ) Largent, R. Karl - Horror Authors, A-Z ( L ) Laurance, Andrew - Horror Authors, A-Z ( L ) Laymon, Richard - Horror Authors, A-Z ( L ) Le Fanu, Joseph Sheridan - Horror Authors, A-Z ( L ) Lee, Paul - Horror Authors, A-Z ( L ) Lee, Samantha - Horror Authors, A-Z ( L ) Lee, Vernon - Horror Authors, A-Z ( L ) Lee, Walt - Horror Authors, A-Z ( L ) Lentz, Harris M. - Horror Authors, A-Z ( L ) Lerangis, Peter - Horror Authors, A-Z ( L ) Leroux, Gaston - Horror Authors, A-Z ( L ) Levin, Ira - Horror Authors, A-Z ( L ) Ligotti, Thomas - Horror Authors, A-Z ( L ) Little, Bentley - Horror Authors, A-Z ( L ) Long, Frank Belknap - Horror Authors, A-Z ( L ) Longstreet, Roxanne - Horror Authors, A-Z ( L ) Lovecraft, H. P. - Horror Authors, A-Z ( L ) Lovegrove, James - Horror Authors, A-Z ( L ) Lumley, Brian - Horror Authors, A-Z ( M ) - Horror Authors, A-Z ( M ) Magistrale, Tony - Horror Authors, A-Z ( M ) Mahy, Margaret - Horror Authors, A-Z ( M ) Mallett, Daryl F. - Horror Authors, A-Z ( M ) Manning, Jane - Horror Authors, A-Z ( M ) Marshall, James - Horror Authors, A-Z ( M ) Martin, David - Horror Authors, A-Z ( M ) Martin, Les - Horror Authors, A-Z ( M ) Mason, Tom - Horror Authors, A-Z ( M ) Masterson, Graham - Horror Authors, A-Z ( M ) Matheson, Richard - Horror Authors, A-Z ( M ) Mayer, Mercer - Horror Authors, A-Z ( M ) McCammon, Robert R. - Horror Authors, A-Z ( M ) McCauley, Kirby - Horror Authors, A-Z ( M ) McConnell, Ashley - Horror Authors, A-Z ( M ) McKean, Dave - Horror Authors, A-Z ( M ) McMullan, Kate - Horror Authors, A-Z ( M ) McSherry, Frank - Horror Authors, A-Z ( M ) Meltzer, Lisa - Horror Authors, A-Z ( M ) Meyrink, Gustav - Horror Authors, A-Z ( M ) Michaels, Barbara - Horror Authors, A-Z ( M ) Mignola, Mike - Horror Authors, A-Z ( M ) Miller, Rex - Horror Authors, A-Z ( M ) Milton, Hilary - Horror Authors, A-Z ( M ) Mitchell, Mary Ann - Horror Authors, A-Z ( M ) Monahan, Brent - Horror Authors, A-Z ( M ) Monteleone, Thomas - Horror Authors, A-Z ( M ) Moore, Alan - Horror Authors, A-Z ( M ) Moore, Jim - Horror Authors, A-Z ( M ) Morris, Mark - Horror Authors, A-Z ( M ) Morris, Rosamund - Horror Authors, A-Z ( N ) Nasaw, Jonathan - Horror Authors, A-Z ( N ) Navarro, Yvonne - Horror Authors, A-Z ( N ) Newman, Kim - Horror Authors, A-Z ( N ) Niswander, Adam - Horror Authors, A-Z ( P ) - Horror Authors, A-Z ( O ) Oates, Joyce Carol - Horror Authors, A-Z ( O ) Owens, Everett - Horror Authors, A-Z ( P ) Packard, Edward - Horror Authors, A-Z ( P ) Parry, Michel - Horror Authors, A-Z ( P ) Partridge, Norman - Horror Authors, A-Z ( P ) Pearce, Philippa - Horror Authors, A-Z ( P ) Peck, Richard - Horror Authors, A-Z ( P ) Pelan, John - Horror Authors, A-Z ( P ) Pepper, Dennis - Horror Authors, A-Z ( P ) Petersen, Sandy - Horror Authors, A-Z ( P ) Philbrick, Rodman - Horror Authors, A-Z ( P ) Piccirilli, Tom - Horror Authors, A-Z ( P ) Pierard, John - Horror Authors, A-Z ( P ) Pine, Nicholas - Horror Authors, A-Z ( P ) Poe, Edgar Allan, - Horror Authors, A-Z ( P ) Polidori, John - Horror Authors, A-Z ( P ) Preiss, Byron - Horror Authors, A-Z ( P ) Price, Robert M. - Horror Authors, A-Z ( P ) Price, Susan - Horror Authors, A-Z ( P ) Ptacek, Kathryn - Horror Authors, A-Z ( P ) Pulido, Brian - Horror Authors, A-Z ( Q ) - Horror Authors, A-Z ( Q ) Quiller Couch, Arthur - Horror Authors, A-Z ( R ) - Horror Authors, A-Z ( R ) Raisor, Gary - Horror Authors, A-Z ( R ) Reaves, Michael - Horror Authors, A-Z ( R ) Reed, Dana - Horror Authors, A-Z ( R ) Relling, William Jr. - Horror Authors, A-Z ( R ) Rendell, Ruth - Horror Authors, A-Z ( R ) Rice, Anne - Horror Authors, A-Z ( R ) Richard, Gilliam - Horror Authors, A-Z ( R ) Richards, Paul - Horror Authors, A-Z ( R ) Rickman, Phil - Horror Authors, A-Z ( R ) Robbins, David - Horror Authors, A-Z ( R ) Roberts, H. C. - Horror Authors, A-Z ( R ) Rogers, Jacqueline - Horror Authors, A-Z ( R ) Rovin, Jeff - Horror Authors, A-Z ( R ) Royce, Easton - Horror Authors, A-Z ( R ) Royle, Nicholas - Horror Authors, A-Z ( R ) Rusch, Kristine Kathryn - Horror Authors, A-Z ( R ) Ryan, Alan - Horror Authors, A-Z ( S ) Saberhagen, Fred - Horror Authors, A-Z ( S ) Sackett, Jeffrey - Horror Authors, A-Z ( S ) Salmonson, Jessica Amanda - Horror Authors, A-Z ( S ) Sanford, William - Obsession: An Erotic Tale - Too Fat to Fish - City of Thieves: A Novel - Into the Wild - Change Your Brain, Change Your Life: The Breakthrough Progra... - Baby Bonanza (Silhouette Desire) - The Lost City of Z: A Tale of Deadly Obsession in the Amazon - The Yankee Years - Tuesdays with Morrie: An Old Man, a Young Man, and Life's Gr... - Heart of Darkness -

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