Editorial Reviews
Product Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. . Learn how to: . . - Build an AdWords campaign from scratch.
- Identify keywords that entice people to click on your ads.
- Get the lowest bid prices on your keywords.
- Defeat click fraud and other scams.
- Use search engine optimization techniques.
- Turn clicks into customers
. . Plus get FREE e-mail updates on Google's ever-changing system.. . .
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