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Consumer Behavior (8th Edition)

by Michael R. Solomon

List Price: $177.33
Price: $141.86

Product Details

Hardcover: 720
Publisher: Prentice Hall
Publication Date: 2008-03-07
Edition: 8
ISBN: 0136015964

Editorial Reviews

Product Description

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing.

For marketing professionals to understand the latest trends in consumer behavior.

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